The Brief

To create an innovative range of point of sale material for Tiger Beer for Chinese New Year. 

The Solution

A full range of hanging mobile style point of sale pieces were created to highlight all of the elements and traditions that surround Chinese New Year. The dragon, cherry blossom and fire crackers etc were used throughout. Die cuts were used to allow the mobiles to spin and the 'Miro' inspired mobile was created to feature in premium outlets.

A full set of instore wobblers complete the set with merchandise added in the form of playing cards.

All work shown here was created by Danielle on behalf of Rothco, Dublin.