The Brief

Philip O'Neill is a photographer who has a varied career and portfolio. From traditional weddings and portraiture, right though to International branding campaigns and on location photo shoots.

His brand needed to be refreshed and modernized to reflect the creative nature of his work. 

The Solution

In order to reflect the creativity of the work of Philip - many experiments were created from cut card and pencil - testing light, and positive and negative space. The result is an identity with a playful composition of the photographers initial 'P' 'O' 'P' - Philip O'Neill Photography. The characters have been manipulated to create the image of the camera. 

Check out his work here: philiponeillphotography.com