KNOW Finance Brand World & Website Graphics
The Brief
KNOW Finance offers a range of financial services ranging from mortgages, protection which cover issues such as life cover, critical illness cover and income protection, and pension planning.
As part of delivering their products and services a new brand world was needed to communicate the values of the products to their clients.
The Solution
Telling the story of the products available through KNOW Finance was achieved by creating a couple Bill & Linda to show how their needs might change throughout their life cycle. By creating a road map through the use of illustration the client can easily articulate values and benefits through their sales and marketing material.
All illustrations and graphics were modified for use on the company website.
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